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FTC Headquarters Amman, Jordan

Farah Trading & Contracting Company:


Serving the electrical distribution needs of the Middle East since 1972. Founded in 1962 by the Farraj Family, the company is headquartered in Amman Jordan. It remains a family owned and operated business to this day.


Starting in 1974, the Farah Trading & Contracting Company became the exclusive licensee of Westinghouse Electric and its successor company Cutler/Hammer (Eaton) for electrical distribution products in the Middle East, continually adding to their warehousing, manufacturing, modification and test facilities.


2009, the license agreements with Eaton were terminated to allow Farah Trading to manufacture and market a proprietary brand of Circuit Protection Devices.

In February 2010, Farah Trading and Contracting Company reached an agreement to distribute GE General Electric (Electrical Distribution Products) in the UAE, Kuwait, Qatar, Oman and Jordan; to complement their own brand of Circuit Protection Devices.

On Sunday October 2010 Qatar’s first electrical equipment manufacturing facility was formally inaugurated, in Doah, by the Minister of State for Energy and Industry Affairs. It will manufacture and assemble GE General Electric’s low voltage switchgear

Distribution Strategy:


The distribution strategy for GE products is based on four significant points:

1. To stock in the Middle East a complete range of products of sufficient quantity to serve normal customer demand.
2. To be able to move products throughout the Middle East from strategically placed warehouses.
3. To provide regionally based Modification Centers to assemble and test breakers with trip units, attachments and terminals to customer specifications.
4. To provide technical service to the customers in our marketing area, as to product application or problem solving needs.

Policy:

FTC is committed to investing in the latest technology to support the needs of our customers.

  • Machinery and Equipment

  • Personnel

  • New Products

  • Catalogs

  • Application Literature

  • Technical and application support